About us

Motic was established in 1988 as a hi-tech industrial enterprise specialized in manufacturing conventional compound microscopes. Owned by Speed Fair Co., Ltd, the company has grown into a global brand with sales offices in Canada, Germany, Hong Kong, Spain and the United States.

Our manufacturing base in China consists of four wholly-owned factories with Motic Xiamen acting as the production and design headquarters of the company. Xiamen’s Research and Development centre has over 100 professional engineers and technicians covering optical, mechanical, industrial, electronic and software design. Today, Motic’s dedicated team members of more than 2000 individuals are ready to assist you in finding competitive solutions.

During the late 1990s, the company started to explore and develop affordable digital microscopy solutions consisting of imaging hardware and application software. This has proven to be a worthwhile investment turning Motic into one of the leading brand names of digital microscopy products.

European Division

With the aim of giving the best support and establishing long term relationships with Motic users we employ qualified staff and specialists in this sector, with the add-on of multilingual capability from our entire Team. We have structured our organization on the basis of Market Teams which provides a personalized service to our clients.

The European Division of Motic consists of two offices: a Sales Office located in the city of Wetzlar (Germany) - known worldwide as center of optics and precision mechanics -meanwhile the European Headquarter and Distribution Centre is located in Barcelona (Spain). 

Over the years we have built up excellent long term relations with our dealers, whom assist and support us on a daily bases in meeting the requirements of our users and in increasing the knowledge of the reliability & quality of Motic products.

Motic Americas

Motic’s Americas division was established over 12 years ago in Richmond BC, Canada with the expectation of providing real time sales, technical, logistical and warranty support to its growing high-end microscope and digital camera user base within the region. Previously, this type of all-inclusive overall support was not available from parent Speedfair Corp based in China. Motic America sells and supports the high-end product lines from Speedfair Corp., while working in cooperation with National and Swift Optical, based in San Antonio, which manage the educational markets. Collectively then, the Motic-National-Swift trio cover from the K-12, College, University, Clinical, Routine-lab, and research markets, even up to the most advanced Industrial markets over the entire continent.


Choosing not to sell directly, but instead through its distributor sales channels, Motic has been very successful at bringing its higher-end multi-line product platform to the Americas. Through its value-added resellers, Motic manages to bring its sophisticated line of microscopes and digital cameras and software programs to the end users whom enjoy quick adaptation and implementation, since the dealers carry such vast application knowledge from their years of experience. For them, recommending a Motic is a sign of trust and confidence in the brand—which we are happy to share and continue to support.

No comments:

Post a Comment